Market Like A Pro On A Minimal Budget

Module 15 (Marketing) - Blogging Essentials

Blogging Essentials
  • Why should you blog?
  • How is blogging better than sharing pictures and videos?
  • How many blogs should you write each week?
  • How can you get blogs posts written for you? (Paid/free)
  • How to plan your blog schedule
  • How to write a killer blog title

Module 16 (Marketing) - Email List Accelerator Tips

Email List Accelerator Tips
  • 11 Email list building boosting tips
  • How to choose which email software to use
  • How much does it cost to run an email list?
  • How often should you email your list?
  • 5 Tips for reducing unsubscription rates

Module 17 (Marketing) - Getting Articles into Newspapers and Magazines

Getting Articles into Newspapers and Magazines
  • Why bother writing for a magazine or newspapers?
  • How can you go about getting your own column?

Module 18 (Marketing) - Podcasting Power

Podcasting Power
  • What is podcasting?
  • What software can you use for podcasting?
  • How effective is podcasting?
  • How often should you podcast?

Module 19 (Marketing) - Video Engagement

Video Engagement
  • Why is it essential to have videos on YouTube?
  • What equipment do you need for making videos?
  • What is the single most important thing in shooting videos?
  • Which video editing software is best?
  • How long does it take to edit a video?
  • How many videos do you need to be effective?
  • 19-part plan for tackling “stage fright”
  • How to brand your YouTube channel for findability and engagement

Module 20 (Marketing) - Content Creation Strategies

Content Creation Strategies
  • What are the different types of content you can create?
  • What type of content is most likely to go viral?
  • What type of content gets you good SEO ranking?
  • How can you get content created for you?

Module 21 (Marketing) - Content Syndication Strategies?

Content Syndication Strategies
  • The best way to inform the world of new blogs & vlogs?
  • What is the most efficient way for getting content out?
  • What are the different tools for syndicating content?
  • Should you get someone to do your social media marketing for you?

Module 22 (Marketing) - Social Networking Strategies

Social Networking Strategies
  • Which social networks should you focus on for the best engagement?
  • How much time should you spend on social networking?
  • How Should Your Strategies Change Over Time

Module 23 (Marketing) - Conversion Strategies

Conversion Strategies
  • How to maximize conversions to your email list
  • 27 Ways to increase conversion from leads to sales

Module 24 (Marketing) - Trade-shows & Business Expos

Trade-shows & Business Expos
  • What is the benefit of trade shows?
  • Wholesale Tradeshows Defined
  • Showrooms Defined
  • Expos Defined
  • Beauty Expos in the US
  • Beauty Expos in the UK
  • Other Beauty Expos
  • Hair Specific Expos
  • Beauty Expos Summary
  • How much do different trade shows cost?
  • Which trade shows should be on your radar?
  • Do you lose out by not attending trade shows?
  • How many trade shows should you aim to attend each year?

Module 25 (Marketing) - Product Launches

Product Launches
  • What is a product launch?
  • Why should you do a product launch?
  • 51-step product launch strategy

Module 26 (Marketing) - Product Catalogs

Product Catalogs
  • What is a product catalog?
  • What information should you include in a product catalog?
  • PDF or physical catalog? Where should you place it?
  • Possible funding solutions for catalogs
  • How to add a viral element to catalogs

Module 27 (Marketing) - The Power of Partnerships

Power of Partnerships
  • Who can you partner with?
  • How can you make partnering with you look attractive?

Module 28 (Marketing) - Paid-for-Advertising

  • What are the different forms of paid-for advertising you could use?
  • Which paid-for advertising strategies are cheapest?
  • How do email ads work? What do they cost?
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