Market Like A Pro On A Minimal Budget
Module 15 (Marketing) - Blogging Essentials
- Why should you blog?
- How is blogging better than sharing pictures and videos?
- How many blogs should you write each week?
- How can you get blogs posts written for you? (Paid/free)
- How to plan your blog schedule
- How to write a killer blog title
Module 16 (Marketing) - Email List Accelerator Tips
- 11 Email list building boosting tips
- How to choose which email software to use
- How much does it cost to run an email list?
- How often should you email your list?
- 5 Tips for reducing unsubscription rates
Module 17 (Marketing) - Getting Articles into Newspapers and Magazines
- Why bother writing for a magazine or newspapers?
- How can you go about getting your own column?
Module 18 (Marketing) - Podcasting Power
- What is podcasting?
- What software can you use for podcasting?
- How effective is podcasting?
- How often should you podcast?
Module 19 (Marketing) - Video Engagement
- Why is it essential to have videos on YouTube?
- What equipment do you need for making videos?
- What is the single most important thing in shooting videos?
- Which video editing software is best?
- How long does it take to edit a video?
- How many videos do you need to be effective?
- 19-part plan for tackling “stage fright”
- How to brand your YouTube channel for findability and engagement
Module 20 (Marketing) - Content Creation Strategies
- What are the different types of content you can create?
- What type of content is most likely to go viral?
- What type of content gets you good SEO ranking?
- How can you get content created for you?
Module 21 (Marketing) - Content Syndication Strategies?
- The best way to inform the world of new blogs & vlogs?
- What is the most efficient way for getting content out?
- What are the different tools for syndicating content?
- Should you get someone to do your social media marketing for you?
Module 22 (Marketing) - Social Networking Strategies
- Which social networks should you focus on for the best engagement?
- How much time should you spend on social networking?
- How Should Your Strategies Change Over Time
Module 23 (Marketing) - Conversion Strategies
- How to maximize conversions to your email list
- 27 Ways to increase conversion from leads to sales
Module 24 (Marketing) - Trade-shows & Business Expos
- What is the benefit of trade shows?
- Wholesale Tradeshows Defined
- Showrooms Defined
- Expos Defined
- Beauty Expos in the US
- Beauty Expos in the UK
- Other Beauty Expos
- Hair Specific Expos
- Beauty Expos Summary
- How much do different trade shows cost?
- Which trade shows should be on your radar?
- Do you lose out by not attending trade shows?
- How many trade shows should you aim to attend each year?
Module 25 (Marketing) - Product Launches
- What is a product launch?
- Why should you do a product launch?
- 51-step product launch strategy
Module 26 (Marketing) - Product Catalogs
- What is a product catalog?
- What information should you include in a product catalog?
- PDF or physical catalog? Where should you place it?
- Possible funding solutions for catalogs
- How to add a viral element to catalogs
Module 27 (Marketing) - The Power of Partnerships
- Who can you partner with?
- How can you make partnering with you look attractive?
Module 28 (Marketing) - Paid-for-Advertising
- What are the different forms of paid-for advertising you could use?
- Which paid-for advertising strategies are cheapest?
- How do email ads work? What do they cost?